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It
was 1974 and Intel was introducing a new microprocessor
five times faster than its predecessor the 8008, for
a total of 64 kilobytes. Scelbi's 8H commercial mainframe
computer had 4 kilobytes of internal memory and a cassette
tape. What electronic advancements were happening on
the automotive front? Auto manufacturers were integrating
8-track tape players, fuel injection, electronic ignition
and simplistic engine management systems into high-end
cars.
1974
was also the year a group of 300 gathered in a small
Troy, Michigan hotel for the inaugural automotive electronics
'Convergence' conference, contemplating how this new
solid-state circuitry and compact computer wizardry
could improve the next generation of cars and trucks.
Thirty-six
years later, in Detroit's Cobo Hall, there were more
representatives in host company DaimlerChrysler's PR
team than the total head count at the initial event.
The Conversion conference itself attracted approximately
9,000 global automotive and electronics industry leaders.
And why shouldn't it? Today's vehicles rely on the CPU
and associated electronic switchgear to literally power
their engines.
But
of course that's not all. Electronics control everything
from speed-sensitive drive-by-wire power steering to
anti-lock brakes with electronic brake force distribution
and anti-squat, anti-dive technology, from yaw-sensing
stabilization to electronic traction control. Roll-compensating
active suspension systems join paddle-actuated sequential-shifting
electronic manual gearboxes with automatic capabilities.
Full-electric motor propulsion compare with integrated
motor assist hybrid gas/electric and hydrogen fuel cell
powered drive systems. Driver information interfaces
integrate electronic climate control systems with sophisticated
DVD operated audio-visual technology, head-up-display
global positioning systems with accident sensing 2-way
satellite communication while electronic ignition keys
with built in vehicle immobilizers synchronize with
sophisticated security alarm systems. New dual-stage
front, side-impact and roll-sensing side-curtain airbags,
pyrotechnic pretensioning seatbelts, radar activated
distance sensing cruise control and rear parking assist
systems keep occupants and vehicles safe from harm or
accident. What's more new 42-volt electrical systems
are soon to be introduced to compensate for the awesome
power drain on current 12-volt systems.
Yes
Convergence is where all the top automotive electronics
brains meet to contemplate, discuss, hypothesize, theorize,
and corroborate and hopefully not discombobulate the
electronic aspect of the automobiles present and future.
It has also become the place for technology providers
to showcase their relevant ideas, displaying their ability
to blueprint, evolve, build and market them at a profit.
After all, if the end buyer doesn't deem a new feature
advantageous, desirable and fair value for their hard
earned money, they won't spend.
Host
DaimlerChrysler was joined by fellow sponsors the Convergence
Transportation Electronics Association (CTEA) and the
Society of Automotive Engineers (SAE). In total 180
technical exhibits were featured as well as keynote
speakers such as Motorola's Chris Galvin, Microsoft's
Dick Brass, Continental AG's Wolfgang Ziebart and Dieter
Zetsche of DaimlerChrysler.
It
sounds as if a group of engineers came up with the extremely
wordy official name of this year's theme: Transportation
Electronics = Business + Technology + Process, but after
closer introspection as to its meaning it was more likely
a cooperative effort from a more well rounded committee
of automotive experts. Rather than technology for technology's
sake, the theme actually focused on the importance of
developing a viable business case for a new technology
or feature. After all, it doesn't matter how ingenious,
intriguing or noble an idea is, if the end user can't
afford or doesn't need it, it won't fly in today's price
sensitive, incentive driven market.
What
was on the table during the October 21st to 23rd event?
Everything from safety and emissions regulations to
comfort and convenience features, to entertainment and
security systems and more. While presenting sound business
models is the new rule, Convergence also brought to
light the wild and wacky, unconventional and should-be-institutionalized
ideas, making the event as entertaining as it was important
to the real-world-vehicle's future.
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