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WORLD AUTO LEADERS SEE FUTURE
IN THE INTERNET
BY JEREMY CATO
TOKYO-The Internet will transform
the auto industry in every way imaginable, from the way cars are
designed and engineered to how they are manufactured and sold, said
Ford Motor Company chief executive officer Jacques Nasser, offering
his vision of the next millennium at the Tokyo Motor Show.
Nasser said the astonishing power of the Internet is pushing Ford to
transform itself into an on-line company from an assembly-line
company.
He said that by the middle of the next decade Ford will offer
everything online, from car manuals to service options. Ford plans
to be everywhere in cyberspace. Certainly there will be Ford's own
web site, but Ford also plans to be part of electronic communities
such as iVillage.com,
as well as in-car technology such as satellite navigation systems.
"This (the Internet) isn't just a communication tool; It's a
different
way of running our business," said Nasser, speaking to a small
group of Ford's senior executives and members of the news media.
Nasser said that integrating the virtual world and the physical
world will cut costs and time out of the auto industry's present
manufacturing and distribution system. One of the main benefits for
customers is that the Internet will soon make it possible for buyers
to configure a car to their specific needs for delivery in a matter
of weeks, if not days.
Ford, in fact, has plans to have an early version of a
build-to-order system in place by next year. The Ford system is also expected to
includes products from other Ford owned or controlled companies,
including Volvo, Aston Martin, Mazda, Jaguar, Lincoln and Mercury.
Among Ford's rivals, Toyota Motor Corp. is also working on a build-to-order system and General Motors Corp. has established a
whole division within the company to oversee Internet development
and electronic commerce. These initiatives are just the very earliest examples of how
electronic commerce and the Internet are quickly transforming the
car business, notes Gomez Advisors, a leading provider of Internet
research and analysis.
Gomez predicts that the online car industry is poised for sizeable growth. Gomez Advisors forecasts new and used automobile sales
initiated via the Internet will rise from three percent of all sales
in 1999 to 20% in 2002. For more information about Internet trends and e-commerce, visit
Gomez.com, at www.gomez.com.
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HIGHLIGHTS
OF THE TOKYO MOTOR SHOW
TOKYO-The 33rd annual Tokyo Motor Show began with
the tough-medicine news that Nissan Motor Co. will shutter five plans and cut 21,000
jobs by 2003, gained steam with announcements of several new or
enhanced alliances among the world's automakers and then finally
gave way to the true stars of any auto show--the vehicles,
especially the newest models to be launched and concept cars that
might one day see the floor of a dealer showroom.
Ford Motor Co., the world's second-largest automaker, stood out from
the pack with a huge and glamorous display that showcased the
company's six nameplates: Mazda, Lincoln, Mercury, Jaguar, Aston
Martin and Volvo.
Ford had reason to be in good humour. The company had just announced
third-quarter earnings of $1.11 billion, or 90 cents a diluted
share, up 11% from $1 billion, or 80 cents a share, a year earlier.
According to First Call/Thomson Financial, Ford's results beat
analysts' expectations of 85 cents a share, and they would have been
higher still if not for two non-recurring items that pushed down
third quarter net income by $.19 a share. David Garrity, auto analyst at Dresdner Kleinwort Benson in New
York, called it "a blowout quarter," then raised his
estimates for Ford earnings for this year and next.
Rod Lache of Deutsche Banc Alex. Brown, said Ford is enjoying strong
sales of profitable models and that many observers have
underestimated the earnings potential of Ford. Indeed, Ford's after-tax return on North American sales for the
first nine months of this year was 6.3 per cent and 4.5 per cent in
the third quarter, a period when new model introductions take a
serious cut out of an automaker's bottom line. Ford has a long-term
target of 5 percent. By contrast, last week General Motors Corp.
reported that its third quarter net profit margin was 2.4 per cent.
Ford's strong third quarter had analysts scrambling to revise their
earnings estimates.
Lache quickly raised his 1999 full-year earnings estimate for Ford
to $6.02 a share, up from $5.70 a share, and raised his 2000
estimate to $6.25 a share from $6.10 a share. New York-based Lehman
Brother analyst Nicholas Lobaccaro issued a note that he is also
revising his estimates higher. Both are expected to bring in earings
estimates of well over $6.00/share for both 1999 and 2000.
According to the most recent First Call/Thomson Financial survey of
13 analysts, the consensus estimate for Ford's 1999 earnings is
currently $5.76 a share. A second survey of 12 analysts predicted
2000 earnings of $5.83 a share. Ford's good news stood in sharp contrast to the dramatic
restructuring plan unveiled on Monday by Nissan chief operating
officer Carlos Ghosn.
He announced that Japan's second largest automaker will make large
cuts to its global operations. Ghosn, who was brought in by Renault,
which earlier this year took a controlling stake in Nissan, is known
as "le Cost-Killer" for the work he did from 1996 to 1999
in restructuring Renault's operations.
The plan announced by Ghosn calls for: cost reductions of 1
trillion yen and a net debt reduction from 1.4 trillion yen to less
than 700 billion yen by fiscal 2002; a return to profitability in
fiscal 2000 starting April next year; 1 a consolidated
operating profit of 4.5% of sales by fiscal 2002; 1 a
reduction in Japanese domestic annual production capacity by 30% to
1.65 million vehicles from 2.4 million by fiscal 2002; the
closing in March 2001 of the auto plant in Musashi-murayama, western
Tokyo and the auto body assembling operations at Nissan Shatai Co.'s
factory in Uji, Kyoto Prefecture and at Aichi Machine Industry Co.
in Nagoya; the shutting of Nissan's Kurihama engine plant in
Kanagawa Prefecture and Kyushu engine plant in Fukuoka
Prefecture in March 2002; a reduction in Nissan's global workforce
of 14%, or 21,000 workers; a cut in Japanese retail outlets of 10%;
the implementation of a performance-oriented compensation system for
management in the end of fiscal 2000, with bonuses and stock
options as incentives. Analysts generally applauded the plan, but questioned Nissan's
resolve and ability to carry it out. Shares in both Nissan and
Renault dropped following the announcement.
Nissan president Yoshikazu Hanawa and Renault chairman Louis
Schweitzer
said in a joint news conference that the alliance of their two
companies would generate savings of more than $3 billion a year from
2005 onwards. Long term they said they plan to achieve 10 per cent
of the world's auto market. As they get their, the partners said
they plan to achieve $1.7 billion US in savings between now and
2002, much of that achieved by combining the purchasing clout of the
two companies. Officials from both companies have also said they
plan to have 10 common platforms by 2010 and that average production
volume for each platform should reach 500,000 unites from the
current 280,000 for Renault and 100,000 for Nissan.
Meanwhile, Toyota Motor Corp., Japan's No. 1 automaker, and General
Motors announced a new technological collaboration in their work
towards producing more environmentally friendly vehicles.
GM, which already has alliances with Isuzu Motors and Suzuki, also
said it is in talks with South Korea's Daewoo Motor Co. that may
lead to another tie-up in the South Korean passenger vehicle market.
Daewoo Motors is the auto unit of the debt-ridden Daewoo Group.
Ford's new chief financial officer, Henry Wallace, who also has
responsibility for Mazda, said the two companies will offer a new
small sport-utility vehicle. It will be built by both Ford and Mazda
in Japan and the United States, and it will be worldwide. Total
sales were expected at 250,000 vehicles per year.
The corporate drama overshadowed the Tokyo debuts of 29 new models
and concept vehicles. Here's a quick rundown of some of the more
interesting ones:
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MAZDA: RX-Evolv-It's not a successor to the RX-7,
but instead a four-door sports car with an integrated child seat in
the rear. It's powered by a 280-horsepower Renesis rotary engine
that is more compact than the current RX-7 rotary. "We're
attempting to redefine the sports car," says Martin Leach,
Mazda managing director for product planning and design.
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HONDA: FCX-This concept is powered by a fuel cell not
a gasoline engine.
It has a long wheelbase to accommodate the fuel cell and its related
components, without compromising passenger and cargo room.
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NISSAN: AXY-This concept is designed to make
automobile use much easier
for the elderly. Door handles, levers and assist grips are larger
than normal, while the interior layout boasts a removable front
passenger seat, a flat floor and sliding rear doors with no centre
pillars that make for easier entry and exit.
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TOYOTA: RV-M4-This six-seat van is what Toyota calls
the world's first hybrid four-wheel drive vehicle. The hybrid system
includes a 2.4-litre gasoline engine with two electric motors and a
continuously variable transmission. The engine recharges the
batteries. Low-beam headlamps draw their light from a remote source
using fibre optic cables and light emitting diodes and neon tail
lamps save power.
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