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 FORD GOING AFTER TEENS WITH CO-BRANDED WEB SITE
Dec 3 1999
Ford Motor Company and Bolt Inc. are teaming up in an effort to develop a web destination for teens interested in cars and trucks.
The site will be called cars.bolt.com, a co-branded destination on the Bolt.com website. More than three million teens visit Bolt.com daily, so Ford hoping the partnership will help it better connect with is the Echoboom generation, says Ford president and CEO Jac Nasser.
The Echoboomers are the largest cohort in history and they are fundamentally going to change the automotive landscape, says Jac Nasser, adding, "This is also another element of our totally integrated E business strategy. We are connecting with consumers through multiple
touchpoints, wherever they are in the physical or virtual world."
In addition, Cars.bolt.com will provide Ford with information on the vehicular interests and needs of more than 3 million teens who visit Bolt.com daily. The site will provide personalized classified ads, an automotive dictionary,
teen-targeted buyer guides and a Ford-branded design studio with a drag and drop graphical interface where new car designs can be submitted to Ford.
In addition, the site will contain an interactive driver's education seminar "Behind the Wheel" where Bolt.com users can prepare for securing their driver's licenses. Responsible driving and
environmentally-safe driving tips will be updated bi-weekly on the cars.bolt.com site.
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NEW ON-LINE TREASURE TROVE OF AUTO 'STUFF' PLANNED
19 Dec 1999
Starting in Spring 2000, MoreCars.net will offer an online "garage", for housing informative, entertaining, useful and engaging material on all things automotive, from your daily driver to museum collections, to anyone that wants one.
Among other things, MoreCars will aggregate individual contributions of members who maintain garages on the site. Members have the option of submitting video, stills and data from their collections. There will also be institutional content providers, such as manufacturers, museums, collectors, auctioneers, and dealers. MoreCars will serve these groups by making their content more accessible to a wider, more targeted audience. And there will be huge troves of footage, both contemporary and historic, to entertain and serve the automobile enthusiast.
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